We are a passionate team of women joined by the same mission creating expertly tailored feminine, timeless collections, just for women by women.
Beautifully Feminine is the philosophy behind everything we do. We believe that carefully selected fabrics, precise silhouettes & excellent fit is ALL what every woman needed.
We produce our clothes in a small atelier in Latvia, a country with rich history of
excellent seamstresses and expert tailoring.
All fabrics we used are ecological and we use a lot of natural fabrics as silk, cotton, linen, wool etc, fabrics which are durable and soft to touch
Marianna BerggrenFounder and Designer at Wear & Smile
Marianna started Wear & Smile with the vision to dress women at any age beautifully and feminine.
After growing up in St Petersburg, Russia, she moved to Stockholm, Sweden in 1990 where she took a MBA in National economics.
Besides the logical thinking Marianna had always passion for creating beautiful, feminine clothes. It was always her dream to start her own brand and creating own collection.
Marianna established her brand in 2018 after completing her studies in fashion and textile design in Stockholm.
Marianna´s vision of femininity is the basis of all she designs,
Marianna works closely with a small dedicated team in her showroom in Stockholm. She creates four seasonal collections per year,designing clothes to last
Elena GundarinaTechnical Design & Product Development Manager at Wear & Smile
Elena has MBA in Entrepreneurship and background in textiles since 1990s where she worked as a Sales Manager and Marketing Director at Vaida.
She cooperates closely with Marianna and leads the team of Garment Technologists and seamstresses in Latvia.