We are passionate about dressing women with high quality, timeless and irresistible eco- friendly clothes. We want to empower modern women with clothes that perfectly define them.
“Beauty is power, a smile is its sword.“ [Charles Reade]
Welcome to Wear & Smile, where we combine our philosophy of producing sustainable & eco-friendly collections with timeless, beautifully feminine silhouette in the modern interpretation.
We believe that carefully selected eco-friendly fabrics with precise silhouette & excellent fit is ALL that every woman needs.
Our Vision - To create a world where sustainable & eco-friendly Fashion is the ultimate aim of how clothes are designed and worn.
Founder and Designer at Wear & Smile
The passionate designer grew up in St Petersburg, Russia and moved to Stockholm in 1990 for doing MBA in National economic. Enduring her amorousness for Vogue, she enrolled herself for fashion and textile designing in Stockholm.
After mastering the fashion and textile, she found her own brand in 2018 with the name - “WearAndSmile” to beautify the feminism of women of any age.
She creates four seasonal collections per year in her showroom in Stockholm, designing clothes to last.
Technical Design & Product Development Manager at Wear & Smile
Elena has an MBA in Entrepreneurship and background in textiles since the 1990s where she worked as a Sales Manager and Marketing Director at Vaida.
She cooperates closely with Marianna and leads the team of Garment Technologists and seamstresses in Latvia.
We endeavour to knock off the waste and boost longevity with our eco-friendly fibres like merino wool, cashmere, kid-mohair, linen, cotton, natural silk, which are exclusively cultivated in Europe. We boast that all our suppliers are eco-certified while most of them are Oeko-Tex certified - known for its stringent policy against the noxious element in textiles.
Our designs are curated by extremely skilled sewers in a small atelier in Latvia.